New mexico tourism research Overall, the total economic impact of tourism in 2023 generated $811 million in state and local taxes for New Mexico. International UFO Museum & Research Center; Robert H. In addition to an annual review of the New Mexico Hospitality Association, TRENDS also serves as the annual introduction to the New Mexico Legislative Session with an update on our policy priorities and legislative agenda. RETHINK Product Development • 10 Things to Do each weekend during COVID-19 • Publish the first Travel Dream Journal of New Mexico. Feb 6, 2024 · About the Santa Fe Data Platform The Santa Fe Data Platform is a true public-private partnership with local government agencies, nonprofit organizations, and corporations who are committed to working together to make critical data about our city available to decision-makers, business leaders, and the public, with the goal of improving our community for everyone who lives, works and plays here. The New Mexico Tourism Department’s (NMTD) advertising efforts continue to be incredibly successful, and it is critical that New Mexico deliver incredible experiences highlighted in NMTD’s advertising. The purpose of the NMTD Annual Report is to document and measure the state of New Mexico’s tourism industry and NMTD’s efforts to grow New Mexico’s economy by Feb 20, 2025 · NMTD unveiled its Tourism Event Growth and Sustainability Program in 2022, followed by the launch of Destination Forward in 2023. New Mexico Tourism Department. Tourism is one of New Mexico’s leading industries, rooted in adventure and authenticity. Our Native American and Spanish cultures are vibrant and unique to this landscape. INFO@ROSWELLUFOMUSEUM. The Museum continues to provide information to the general public on all aspects of the UFO phenomena. Graves@state. Jun 11, 2024 · With water that refills 3,000 gallons every minute and stays at a cool 62 degrees year-round, the Blue Hole of Santa Rosa is one of New Mexico's most unique tourist attractions. Roswell, NM 88203 USA 2021 Earned Media Travel Trends; Best Practices for Working With Travel Writers + Influencers; Sample Influencer Contract Agreement; New Mexico Safe Certified: trains New Mexico businesses in COVID-Safe Practices to help ensure all of us —customers, employees, and families—remain safe as New Mexico reopens for business and recreation. S. , state agencies, colleges, universities) and special Industry News COVID Relief COVID-Safe Practices COVID-19 FAQs Industry Resources Tourism Economy Indicators Tourism Infrastructure Research, New Mexico Tourism The New Mexico Tourism Department’s (NMTD) marketing strategy is thoroughly research based, utilizing the highest quality data sources and analysis. Located just 42 miles northwest of the city of Santa Fe, the incorporated city and county of Los Alamos extends from the village of White Rock (5,600 feet elevation) to downtown Los Alamos to the summit of Pajarito Mountain (10,440 feet elevation). It features incredible keynote speakers and breakout sessions to help you Nonprofit applicants and fiscal agents must be in good standing with the New Mexico Secretary of State and the New Mexico Office of the Attorney General now known as the NM Department of Justice. Sep 2, 2023 · Sep. The purpose of the NMTD Annual Report is to document and measure the state of New Mexico’s tourism industry and NMTD’s efforts to grow New Mexico’s economy by Oct 18, 2023 · A comprehensive study conducted by the New Mexico Tourism Department revealed that the state recorded an unprecedented $8. Mar 1, 2024 · Santa Fe Santa Fe Plaza. By Tourism Talk on Dec. Contact Us Press Room May 26, 2025 · New Mexico’s economy is diverse, with major sectors including cattle ranching, agriculture, lumber, scientific and technological research, tourism, and arts. 5% (the average per person spend increased 4. placement within New Mexico Magazine. COM. Parks, museums, fairs, festival, and tours are held year-round across New Mexico. us Visit New Mexico, the Land of Enchantment. Founders of the International UFO Museum & Research Center, incorporated as a 501c3 non-profit educational organization in 1991 and open to visitors in fall of 1992, never realized just how hungry the world was for information on the subject of their Museum. Tourism Talk. Welcome to the New Mexico Tourism Department Industry Resource Website. New Mexico True “Tourism Talk” is a weekly digital newsletter distributed by the New Mexico Tourism Department to inform members of New Mexico's tourism and hospitality industries about marketing and partnership opportunities, along with travel news and updates from industry partners. A trip to Las Cruces offers lots of open spaces, with one of the most enchanting being outer space. While New Mexico has targeted “venturesome travelers” in its advertising in years past, the LA effort was not specifically aimed at this subset, but broadly targeted LA travelers. Industry News COVID Relief COVID-Safe Practices COVID-19 FAQs Industry Resources Tourism Economy Indicators Tourism Infrastructure Research, Reports & Plans Event Economic Impact Calculator Toolkits Tour Operator Business Plan Guide Tour Operator Business Model Guide Tour Operator Product Development Guide Tour Operator Branding & Marketing program of research designed to measure the Return-on-Investment of the “New Mexico True” campaign in terms of: Incremental travel to New Mexico Incremental visitor spending in New Mexico Incremental state and local taxes. Does your destination or tourism business have news to share with the New Mexico Tourism Department earned media team? Whether it's a new product, visitor activity/experience, expansion/renovation, anniversary or major milestone, we want to know about it. Jul 9, 2024 · SANTA FE – The New Mexico Tourism Department (NMTD) is ramping up its investment in New Mexico’s tourism infrastructure for year two of the Destination Forward program, awarding a total of $2,350,287 in grant funding to 12 tourism infrastructure projects across the state. This project will be completed in collaboration with a number of local, state and federal agencies, including the Tourism Department, as well as with other public and private NEW MEXICO BRAND PERFORMANCE 10 NMTD VISITOR RELATIONSHIPS 11 Referrals from newmexico. These newer programs joined the long-standing New Mexico Clean and Beautiful Grant Program as the agency’s menu of grant funding options for tourism-related infrastructure and product development support. In FY23, NMTD introduced the Tourism Event Growth & Sustainability Program which provides specialized support to tourism-related events in the form of sponsorship, cooperative advertising, optimization audits and more. The Route 66 Centennial Grant Program issued grants for three purposes: marketing and promotion, infrastructure and special events. 9495. 114 N Main St. Research Objective Jan 27, 2025 · NMHA Governor's Conference on Hospitality and TourismMay 21-22, 2025 Location: Albuquerque Sheraton Uptown New Mexico's marquee industry event, featuring quality educational programs and industry networking! The NMHA Governor's Conference on Hospitality and Tourism is the "how-to" conference held annually in New Mexico. 7 TRUE TEAM CONTACT Ed Graves, CEO of NM Magazine Edward. Route 66 to prepare and promote the Route 66 Centennial in 2026. 2 million “New Mexico True” campaign has brought taxpayers $3 for every dollar spent, a success that Tourism Secretary Monique Jacobson said she will use to seek a doubling of her department’s advertising budget. Oct 21, 2024 · SANTA FE, NM – The New Mexico Tourism Department (NMTD) is awarding $1. 3 each day in 2016) represent a significant source of leads for many businesses in New Mexico 11 NEW MEXICO VISITOR PROFILE 12 May 21, 2025 · In advance of businesses fully reopening in New Mexico on July 1, the New Mexico Hospitality Association (NMHA) in collaboration with the New Mexico Restaurant Association (NMRA) and the Jennifer Riordan Foundation (Foundation), have joined together with a campaign to ask the public to be patient, kind and respectful when dealing with Jan 20, 2024 · For history and archaeology buffs, Bandelier National Monument is one of the top attractions in New Mexico. The 2021 visitor volume generated an estimated $7. Discover the wonder and charm of our unique community attractions > Attractions; Roswell New Mexico Hospitality and Tourism TRENDS & Annual Meeting is the annual marketing and research conference held annually in Santa Fe. Tourism wage growth exceeded all other NM industries (through 2022) •Loved and adopted by residents, more than 450 local businesses, 30+ communities, and tourism entities – public and private •Market research on Brand Impact demonstrates both brand fidelity, expanded economic benefits and future opportunities 2 The New Mexico Tourism Department staff strives to promote New Mexico as the top destination for venturesome travelers, build the New Mexico True brand, unify and lead industry partners and inspire in-state advocacy and pride. e. Santa Fe, New Mexico 87501 New Mexico Tourism Department. New Mexico Hospitality Association serves as the advocate, educator and unified voice for New Mexico's tourism industry - working to ensure its growth and success through collaborative efforts. 9% for overnight trips and 12. New Mexico's intriguing, all-adobe capital city, Santa Fe, is one of the state's most interesting tourist attractions. Based on these • The New Mexico Tourism Department broadened its leisure travel advertising campaign by targeting the Los Angeles DMA for the first time in 2021. 9% for day trips). (Bring your pets too!) CONTACT US. New Mexico Tourism related spending set an all-time high in 2012. org to New Mexico business partner sites increased 3. 3 billion in direct visitor spending in 2022, marking a substantial increase of $1. BBER has helped government agencies, business leaders, decision-makers and non-profit organizations to identify, understand, and forecast trends as well as changing economic markets across the Land of Enchantment. There really is something for just about every Sep 2, 2022 · The Bureau of Business and Economic Research is the recognized expert in socioeconomic data for the state of New Mexico. With a history dating back more than 400 years, a modern legacy as one of the country's top art destinations, and a multi-cultural population, Santa Fe has a vibrant, unique energy about it. Santa Fe, New Mexico 87501 New Mexico's economy is highly diversified, including cattle ranching, agriculture, lumber, scientific and technological research, tourism, and the arts; major sectors include mining, oil and gas, aerospace, media, and film. The goal of this project is to assess the tourism assets in New Mexico and develop a set of strategic priorities and initiatives to grow the New Mexico tourism economy. The New Mexico Tourism Department works alongside its partners - convention and visitors bureaus, local chambers of commerce, hospitality organizations and private travel-related businesses – Experience New Mexico's rich history, from the ancient ruins of a bygone era, to the ghosts of the cowboy days, New Mexico has a lot to offer. Santa Fe, New Mexico 87501 INTERNATIONAL UFO MUSEUM & RESEARCH CENTER. Feb 5, 2019 · The New Mexico Tourism Department is honored to announce the appointment of Antoinette Vigil as Deputy Secretary. The extensive park protects more than 33,000 acres of canyon and mesa country, a rugged landscape where evidence of human life some 11,000 years ago can be seen. Feb 5, 2025 · – The state tourism department’s $1. Roswell, situated at the confluence of three rivers--the Spring, the Hondo, the Pecos--was established in 1870 by Van Smith; although the first historically documented settlement (1867) in the area was a settlement of crude adobe huts at "Rio Hondo," the present-day neighborhood of Chihuahuita. 575. Tour Operator Toolkit. More than 40 million visitors Oct 13, 2020 · New Mexico Tourism Department. Enjoy our modern cities with energetic art communities and culinary and pub cultures that are not to be missed. McBride Military Museum; Walker Aviation Museum; Attractions. You will also find our latest comprehensive media plan that demonstrates where and when New Mexico True advertising will be in market, and assets available for your use to Oct 1, 2024 · Direct visitor spending in 2023 supported an estimated 72,008 jobs in New Mexico, representing a 2. Experience in research, compiling data, drafting, and composing correspondence; New Mexico Tourism Department. 625. 2 billion in direct spending in 2021, including a record $7 billion in visitor spending by domestic travelers. Every aspect of travel in New Mexico is defined by both culture and adventure, whether you're exploring art galleries, tasting local cuisine, participating in an event or tradition, or spending time outdoors. Longwoods International Travel USA® data showed New Mexico’s 2012 domestic tourism spending increased by 7. 13, 2016 New Mexico Tourism Department. Santa Fe, New Mexico 87501 May 13, 2025 · SANTA FE, NM – New Mexico was selected as one of six finalists for "North America's Leading Regional Destination" for the prestigious 2025 World Travel Awards. Southern New Mexico is full of space history, spanning from NASA test launches long before astronauts took flight and today’s Spaceport America, the world’s first purpose-built commercial spaceport to the discovery of Pluto and the first commercially manned Who is eligible to apply? An eligible fiscal agent is required for all parts of the Route 66 Centennial Grant Program. The World Travel Awards, recognized globally as the ultimate hallmark of excellence in the travel, tourism, and hospitality industries, celebrate the destinations and experiences that leave a lasting impact on travelers worldwide. People from around the world Oct 27, 2023 · Destination Forward is the second new grant program NMTD has rolled out in as many years. To this end, robust investments in the continuous improvement of the state’s tourism infrastructure is key. 5 million in grant funding to nine New Mexico communities along U. It’s Unexpected. Because of this, visitor spending reduced the tax burden on each New Mexico household by $997. The dashboard includes metrics essential to understanding the current economic landscape, such as the price of oil, employment, gross receipts and visitor spending, as well as insight into the recovery from the 2008 financial crisis. Eligible fiscal agents include legal, tourism-related destination management organizations, as designated by the Internal Revenue Service (IRS), municipalities, counties, tribal governments, other governmental entities (i. Space (The Final Frontier) Birthplace of the atom bomb, crash site of a UFO (if you believe in that sort of thing), pioneers of space tourism –science and technology is not only well woven in the fabric of New Mexico’s history, but is a large part of our present as New Mexicans continue to drive scientific and technological developments forward. What We Do. These referrals (an average of 533. Builds and improves events to prepare them for sponsorship. . nm. Mar 11, 2024 · The New Mexico Clean and Beautiful Grant Program, Tourism Event Growth and Sustainability Program and Destination Forward are administered by NMTD to help municipal, county and tribal governments and other eligible tourism entities build and strengthen tourism infrastructure to meet the demand for travel to the Land of Enchantment. Goddard Planetarium; Roswell Museum; Anderson Museum of Contemporary Art; Historical Society for Southeast New Mexico; General Douglas L. Jan 13, 2022 · SANTA FE — According to a return-on-investment study commissioned by the New Mexico Tourism Department (NMTD), New Mexico True advertising in Los Angeles influenced an estimated 80,000 leisure trips that generated $107 million in visitor spending in 2021. Antoinette Vigil has nearly 20+ years of experience in project and program management and administration of programs for business and economic development efforts, both in the public and private sector. The Tourism Department plans, produces, and monitors national marketing and advertising campaigns through the award-winning New Mexico True brand. Each year, our industry is faced with several critical issues on both state and federal levels, which could impact visitation to our state and our members’ ability to manage a successful business 2025 NEWS AND UPDATES FOR TRAVEL MEDIA. The first visit to Los Alamos; New Mexico. The purpose of the NMTD Annual Report is to document and measure the state of New Mexico’s tourism industry and NMTD’s efforts to grow New Mexico’s economy by Tourism and Hospitality: Tourism is a vital industry in New Mexico, attracting millions of visitors each year to its cultural and natural attractions. Apr 4, 2025 · The New Mexico Tourism Department is the statewide agency tasked with promoting New Mexico for leisure travel and driving visitation to the state. Santa Fe, New Mexico 87501. As the travel and tourism industry continues to pivot and shift toward a post-COVID reopening, the industry projects domestic leisure travel will continue to be the main driver for growth in the U. Santa Fe, New Mexico 87501 The New Mexico Tourism Department has created a dashboard with key economic indicators to serve as a barometer during the COVID-19 pandemic. FY26 TEGS program offers three options for support: Accelerator. Companies like Heritage Hotels & Resorts and Hotel Chaco provide luxury accommodations, while numerous local businesses offer unique cultural experiences. The Research Program is responsible for providing the Tourism Department and its industry partners with visitor data and research studies that allow a better understanding of current and potential customers, provide insight into how New Mexico is perceived as a visitor destination, measure the effectiveness of the Department’s advertising Check here for information about New Mexico's tourism initiatives, research, opportunities, tool kits, career opportunities, and other news and travel destination information. 2 percent increase from 2022. 1 billion compared to 2021. Impact of ad campaign and visitation on New Mexico’s Economic Development Image . Oct 27, 2022 · According to the New Mexico Tourism Department’s (NMTD) annual economic impact study, New Mexico welcomed a record 39 million visitors in 2021. The state has a low to moderate taxation of resident personal income, with tax credits, exemptions, and special considerations for military personnel and favorable industries. travel industry, with an industry-wide movement toward safe, drive market destinations. She served with the State of New Mexico Economic Development Department Here, visitors can find something special in every county in the state. Learn about NMTD initiatives, research, partnership opportunities, toolkits, career opportunities, partner news and information on use of the “New Mexico True” brand. INTERNATIONAL UFO MUSEUM AND RESEARCH CENTER New Mexico Tourism Department. The New Mexico Tourism Department’s (NMTD) marketing strategy is thoroughly research based, utilizing the highest quality data sources and analysis. Santa Fe, New Mexico The New Mexico Tourism Department’s “Resources” section contains extensive department research, statistics on tourism in the state, and presentations given by NMTD. Space Tourism Sightseeing Space. 491 Old Santa Fe Trail. Dec 13, 2016 · Tourism Department Welcomes New Research Director. The Smokey Bear Historical Park in Capitan, the National Atomic Museum in Albuquerque, the Clovis Depot Model Train Museum and the War Eagles Museum in Santa Teresa are but a few of the choices. 1—Tourism in New Mexico has continued to grow, generating billions of dollars, according to a new report by tourism research company Longwoods International. 3% in 2016. • Launch new website with editorial and digital advertising optimization. qwo fvwap ngqpshy wcybh dasdw pxueww itpxke cadtu pxim pwz